Open Enrollment | Subscribe to FundRaising Success HERE
Follow us on

Foundations Announce Expectations for Future Giving in Light of Economic Conditions

New Foundation Center Research Advisory Provides an Overview

March 4, 2009
New York, March 4, 2009 — A new Foundation Center research advisory, "Grantmakers Describe the Impact of the Economic Crisis on Their Giving," examines how foundations expect their 2009 giving to be affected by the economic downturn. The advisory looks at public statements made by more than one-third of the 100 largest U.S. foundations by giving and 35 other foundation and corporate funders that have described their plans, ranging from raising payout rates to reducing administrative costs to cutting programs altogether.

The advisory, by Lawrence T. McGill, senior vice president for research, and Steven Lawrence, senior director of research, is based on information available to date in the Center's new online compilation of news and announcements about foundations' response to the economic downturn, "In Their Own Words: 2009 Foundation Giving Forecast."

"These grantmakers deserve credit for letting their grantees know what to expect over the coming year, so they can prepare," said Lawrence. "A number of these funders are also belt-tightening to boost their giving, which clearly shows that we are all in this together."

Of the 100 largest foundations ranked by total giving, the Center has tracked only two so far that have announced intentions to increase funding in 2009. The Bill & Melinda Gates Foundation has said that it will increase giving in 2009 by raising its payout rate, while the John D. and Catherine T. MacArthur Foundation expects to "maintain or increase" giving.

To keep giving stable in the face of shrinking endowments and assets, 10 large foundations are planning to increase their payout rates or establish cost-cutting measures such as freezing salaries, leaving staff vacancies unfilled, or reducing staff benefits. The Hewlett, Packard, and McKnight foundations have stated that they will reduce giving but will increase their payout rates to limit the amount of the reductions.

"In many ways, the current economic uncertainty highlights an important tension in philanthropy. In times of need, philanthropy is often asked to help those who are most affected, and rightly so. Yet, our long-term impact will always be greatest if we set ambitious goals and stick to them, including maintaining long-term partnerships with our grantees. This is a tension that has no easy solution and that requires ongoing attention," said James Canales, president and CEO of the James Irvine Foundation.

This Foundation Center research advisory is the latest in a series that explores the impact of the economic downturn on the nonprofit sector. The advisories and the online chart, "In Their Own Words: 2009 Foundation Giving Forecast," are available at the Center's "Focus on the Economic Crisis" web page, which offers a variety of resources to help nonprofits and foundations deal with the challenges of the unstable economy.

Companies Mentioned:



(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ ( is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....


Who's Charging What Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...




Click here to leave a comment...
Comment *
Most Recent Comments: