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Door-to-door canvassing can be another tool in an organization’s arsenal. It can be a direct connection to potential constituents that you haven’t reached via any other medium and an immediate source of funds. And because it’s human-to-human contact, it offers flexibility and the ability to integrate a number of campaigns into one.
“So if you need people to sign a petition or you want someone to send a postcard to a legislator or you want to collect information on an issue -- those are all things that are easily doable at the door in a personal way that can be done through other mechanisms, but usually not as effectively,” Moskowitz says.
Laurie Moskowitz can be reached via www.fieldworksonline.com
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