Franklin Forum: Nonprofit Professionals Stress Face-to-Face Contact is Key to Major Giving

May 12, 2009 By Abny Santicola

"Fundraising is integrity, ethics and transparency," Guthridge said.

His organization deems anything in excess of $100 a major gift. While he said this presents a challenge because even though $250 is a major gift, you can't spend the same amount of time on these donors as you do on a $1,000 donor, he added that the goal for his organization is to get the $100 donor to be a $250 donor, the $250 donors to be a $500 donor, etc. This requires taking the time to listen and figure out what donors want.

Companies Mentioned:

Association of Fundraising Professionals

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FROM THE BOOKSTORE

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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Franklin Forum: Nonprofit Professionals Stress Face-to-Face Contact is Key to Major Giving

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