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Sleepless in 2013?

Listen in as some of fundraising's freshest thinkers take on some of the sector's toughest topics — the things that should be top of mind in the new year.

January 2013 By Margaret Battistelli Gardner
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Back in October, FundRaising Success hosted its third annual virtual conference and trade show, a full day of online sessions moderated by some of the most creative and passionate folks in the sector. Our lively closing session brought together a handful of the members of the FS Editorial Advisory Board to talk about the issues they see as the most pressing for fundraisers in the new year.

Our panel was moderated by Dane Grams, national director of direct response at Amnesty International USA, and noted fundraising pro Jo Sullivan, who recently finished a contract working as the acting chief operating officer at USA for UNHCR. In addition to moderating the session, Dane and Jo are the co-chairs of the FS Editorial Advisory Board.

The other panelists were Christina Johns, director of new media at the International Fellowship of Christians and Jews; Jeff Jowdy, founder and president of Lighthouse Counsel; Marc Pitman, founder of FundraisingCoach.com; and Tom Harrison, CEO of Russ Reid. Following is a (nearly) intact transcript of this fast-paced and information-packed closing session.

Each panelist had the opportunity to present a top issue, and then the rest of the participants shared their thoughts on the topic.

Round 1: Branding
Dane Grams: Today’s conversation is completely unscripted, and we expect it to be informative, lively and lots of fun. Tom Harrison, let’s start with you … go!

Tom Harrison: If we’re looking at the most pressing problem, the toughest challenges facing nonprofits today, we could talk about watchdogs. We could talk about charitable tax deductibility. We could talk about the [U.S.] Post Office. But I want to talk about something that’s not inflicted on us from the outside. I want to talk about something that’s self-inflicted by our nonprofits. And that is the misuse of branding.

 

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(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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