Open Enrollment | Subscribe to FundRaising Success HERE
Connect
Follow us on
Advertisement
 

Ho? Ho? Or Ho?

You can go big or small on your holiday theme; just be sure to go creative too.

December 2012 By Kimberly Seville
Get the Flash Player to see this rotator.
 

This year's grab bag of holiday mail was an interesting mix of the "I can't believe there's more!" spectacular array of free gifts and at the other end of the spectrum, the simplest of offers that are simmered down like demi-glace to, "You know what time of year it is. You know what to do. And we thank you for it."

Many of these seasonal packages I have seen before, while others are familiar tunes — but not only is the volume pumped up, it's also in state-of-the-art surround sound.

You know that wild Neiman Marcus Christmas catalog with the Fantasy Wish List? (This year's most expensive gift, for example: his and her watches from Van Cleef & Arpels called "Poetic Wish" — costing $1.09 million. Yikes.) Anyway, in the world of direct-response fundraising and fulfilling a Fantasy Wish List of front-end premiums, here's a doozy:

Merry Christmas!

St. Joseph's Indian School's 2012 Christmas Appeal is a chubby 9-inch-by-9.5-inch inline package with crazy madness inside premium-wise — from the gold foil "Christ Tunpi" teaser on the outer to the matching headline on the letter (it means "Merry Christmas" in Lakota, the first sentence explains).

This package is all about the free gifts "from the Lakota youngsters at St. Joseph's. May these simple gifts of love show our appreciation for your generous support:

  • Lakota Dreamcatcher Ornament
  • Gold Foil Address Labels
  • Holiday Notepads
  • Silver Foil Stationery Seals
  • Holiday Gift Tags"

Add to the above what's not listed: a 7-inch-by-8.5-inch 2013 year-at-a-glance calendar personalized in my name and a certificate of appreciation on heavyweight stock, also personalized in my name.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DIRECT MAIL >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: