Robert Lasher is director of development for the San Francisco Symphony, an organization supported by 11,274 individual donors and 173 corporations and foundations.
FundRaising Success: How does your organization raise funds?
Robert Lasher: Historically, the Symphony has been strong in several regards. It has been a leader in performing arts in terms of encouraging individual giving both at the broadest level in terms of general support through a telefund or direct mail [campaign] and then has been fairly pioneering with the higher level gift clubs, so that has put our annual fund in a really strong position as a percentage of the overall revenue, but also in terms of being poised to grow each year through the success of the different levels of the gift club — one feeding into the other. And I think that one aspect of that that’s been differentiating is the really instrumental role historically that volunteers have played in our program. Each of our campaigns, whether they be the Friends campaign, which is donors $60 to $1500, or Maestro’s Circle, which is $10,000 and higher, each have a committee of volunteers with really strong leadership and really strong succession that are facilitating peer to peer solicitations and identifying prospects for the next level of movement to the next level of leadership in the annual fund.
FS: What are some challenges your organization face?
RL: I think one challenge one always has is that costs keep rising, the budget keeps rising, so you’ve got to always be building your annual fund. … I think historically a lot of different organizations have been pretty siloed in the fact that their annual fund is separate from their planned-giving program, which is separate from their corporate program. And what we’ve really tried to do is look for opportunities to build relationships really broadly. And so if our corporate leader comes in as an individual donor, we’ll work with that person to see if they can involve their employees or their company as a corporate supporter. Or if an individual comes in as a donor to the annual fund and has a particular kind of record, we’re also encouraging them to think about estate planning with the Symphony in mind.
FS: What kind of advice do you have for arts organizations in terms of their fundraising efforts?
San Francisco Symphony
Davies Symphony Hall
201 Van Ness Ave.
San Francisco, CA 94102
Phone: 415.552.8000
Web site: www.sfsymphony.org
Annual operating budget: Roughly $50.1 million
Mission: The San Francisco Symphony “sets the highest possible standard for excellence in musical performance at home and around the world; enriches, serves, and shapes cultural life throughout the spectrum of Bay Area communities; maintains financial stability; and gains public recognition as a means of ensuring its ability to fulfill its mission.” (From the Web)
