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The June issue of FundRaising Success features a story on how to build relationships with a variety of donor segments, including mature donors, African-Americans and faith-motivated givers. Here, MINDset Direct’s Karin Kirchoff talks about how fundraisers can best communicate with the newest donors: millennials.
According to Wikipedia, “Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, the Net Generation and Echo Boomers, describes the demographic cohort following Generation X. Members of this generation are called Echo Boomers due to the significant increase in birth rates through the 1980s and into the 1990s, and because many of them are children of baby boomers. Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increase in a neoliberal approach to politics and economics.”
FundRaising Success: Describe millennials (in regard to giving) in three words.
Karin Kirchoff: Donors in training.
FS: What age group makes up the millennials?
KK: Millennials/Gen Y are generally considered to be born in the early 1980s through the early to mid 1990s.
FS: Which types of organizations are most attractive to millennials when they consider giving?
KK: Those with friendraiser programs ("a-thons" for example), as well as those with an innovative Web presence and cutting-edge programs. These donors/this generation appears to be less attracted to the large, national nonprofits than their parents/grandparents support(ed).
According to Wikipedia, “Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, the Net Generation and Echo Boomers, describes the demographic cohort following Generation X. Members of this generation are called Echo Boomers due to the significant increase in birth rates through the 1980s and into the 1990s, and because many of them are children of baby boomers. Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increase in a neoliberal approach to politics and economics.”
FundRaising Success: Describe millennials (in regard to giving) in three words.
Karin Kirchoff: Donors in training.
FS: What age group makes up the millennials?
KK: Millennials/Gen Y are generally considered to be born in the early 1980s through the early to mid 1990s.
FS: Which types of organizations are most attractive to millennials when they consider giving?
KK: Those with friendraiser programs ("a-thons" for example), as well as those with an innovative Web presence and cutting-edge programs. These donors/this generation appears to be less attracted to the large, national nonprofits than their parents/grandparents support(ed).
Companies Mentioned:
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