FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Hiding in Plain Sight: Fundraising Opportunities Are Everywhere

August 3, 2011 By Larry Raff
Opportunity is everywhere, and not just strictly in the form of donors and dollars. Sometimes it wears a mask, and it hides in plain sight. But most development professionals have the innate skills to find it, learn from it and use it to help with future challenges. Here are two examples of what I mean.

1. Fill in the gaps
I recently had the pleasure of attending my region’s Association of Fundraising Professionals “meet the funders” breakfast. At this event, which Copley Raff helps to sponsor, advancement officers have the opportunity to meet with foundation and corporate funders in a networking setting and speak face to face.

So where’s the opportunity here?
Believe it or not, it is not finding fast and easy money, nor is it collecting basic information, which is all well-documented on the funders' websites. The real score here is the chance to ask key funders about less obvious matters that could bear fruit in the long run. Questions like:

  • What is an example of a risky grant the foundation has made, and what made it riskier than others?
  • How much influence does staff have in the grant committee outcome?
  • Of those full proposals invited from a letter of inquiry, what percentage is typically approved?
Of course, it is also well-advised to develop rapport with the program officer as well in situations like this. A simple question like, “Where did you work before this current position?” can reveal much about his or her interests and priorities, as well as form the kernel of a relationship that may be called upon in the future.

2. Learn from all sides
As the president of the Friday Forum, an organization dedicated to offering thought leadership presentations to senior development officers, I am involved with selecting the speakers for our quarterly meetings. Our largest turnouts occur when funders are featured or are part of a panel. In contrast, our seats are only half full when we have thought leaders in ancillary professions that affect the philanthropic landscape and donor attitudes.

Where’s the opportunity here?

As it takes a village to raise a child, it takes the ability to have a circumspect perspective of the philanthropic world to be solid fundraiser. Every person that you meet provides the opportunity for learning. Consider each interaction or story exchanged another piece of hardware in your informational and experiential toolbox. You never know when you may need a hammer or file to close your next gift! Clearly, the best advancement professionals are those with a broad scope of interests, intellectual curiosity, and the ability to connect disparate dots to make for enjoyable and memorable encounters with donors and others.
 

MORE ON STRATEGIES / TECHNIQUES >>

FROM THE BOOKSTORE

<I>Hitting the Email Inbox</I> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. <BR><BR>As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <BR><BR><EM>Hitting the Email Inbox</EM>: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery. <BR><BR>You’ll also get dozens of surefire tips and methods for improving your deliverability, including: <BR>• Developing a trigger email program <BR>• Segmenting and reviewing your results by service <BR>• Understanding the whitelist/blacklist process <BR>• Using different addresses for different segments of your file <BR>• Not falling into the whole openers/non-openers/clickers trap <BR>• Test mailing at different times of the day <BR>• Being smart about timing <BR>• Use an ECOA service <BR>• Looking into certification, and much more! <BR><BR>The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. Hitting the Email Inbox

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: