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The Evolving Face of Workplace Giving

June 22, 2010 By Mark Sutton

Online fundraising pages also enable any local nonprofit to engage local businesses by creating special pages for each local business partner that are used to collect online donations from their employees or vendors.

This doesn’t mean that payroll deduction is going away — it certainly isn’t (at least in the near future) — but it does use the Internet to provide a low-cost and highly scalable approach for United Way and other organizations to include more employers and their employees in giving. Local organizations and employers alike should actively investigate and experiment with the expanded workplace giving options enabled by online fundraising pages.

Mark Sutton is president of Artez Interactive US. Reach him via Twitter at @marksutton.


 

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--Chris Brogan, president of Human Business Works

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