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i on Fundraising Technology: Integrating Your Web Site and Database for Greater Donor Engagement

February 16, 2010 By Robin Fisk
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A better level of integration is made possible when the database offers what is known as a Web service. This is a piece of software that runs on the database server and acts as a gateway — offering database functionality to your Web developers. Thus, the developers can create Web pages that dynamically interact with the database.

Better still is a combined Web site and database solution. Content management systems that incorporate the database as content enable you to build Web sites that naturally contain database functionality, whether for donors or for staff use. It’s one system, so it’s always up to date, and your donors will appreciate the efficiency gains you achieve as a result.

Robin Fisk is senior charity technology specialist at ASI.

 

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Most Recent Comments:
Robin Fisk - Posted on February 22, 2010
Barbara - no, it wasn't. As I understand it (and I'm from the UK where it's not available), Constant Contact is an email marketing tool. I'm talking about donor database software that is also a web content management solution - i.e. not distinct packages. Although I believe they will become more commonplace they are not yet that common in the non-profit sector - iMIS from my own company ASI is one that is specifically for non-profits.
Barbara Abbott - Posted on February 19, 2010
Is your article "i on Fundraising Technology: Integrating Your Web Site and Database for Greater Donor Engagement" referring to services such as "Constant Contact?"

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Archived Comments:
Robin Fisk - Posted on February 22, 2010
Barbara - no, it wasn't. As I understand it (and I'm from the UK where it's not available), Constant Contact is an email marketing tool. I'm talking about donor database software that is also a web content management solution - i.e. not distinct packages. Although I believe they will become more commonplace they are not yet that common in the non-profit sector - iMIS from my own company ASI is one that is specifically for non-profits.
Barbara Abbott - Posted on February 19, 2010
Is your article "i on Fundraising Technology: Integrating Your Web Site and Database for Greater Donor Engagement" referring to services such as "Constant Contact?"