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i on Fundraising Technology: Your Online Presence — Is a Web Site Enough?

March 23, 2010 By Robin Fisk

So, where does this leave our old friend e-mail? E-mail is still a powerful way to reach existing friends, if not for donor acquisition. Yes, the wastage is high, but the cost is still relatively low, and you can track how many people opened the message, clicked on the links or forwarded it to friends. But, fundraisers should bear in mind the fact that, globally, more mobile devices have Internet access than PCs, and the primary Internet usage on smart phones is e-mail. Therefore, long messages with large images may not be appropriate.

Robin Fisk is senior charity technology specialist at ASI.
 

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