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Interactive Fundraising: Test, Analyze, Repeat

Experimenting with new approaches to online fundraising.

March 9, 2010 By Mark Sutton

The lesson in all of this: Don’t be afraid to try new things. Some will probably not work as well as you had hoped, but the risks are low and the rewards are potentially great. Continually experimenting with new approaches to online fundraising will help you to determine the things that work best for your organization. 

Mark Sutton is president of Artez Interactive, U.S. Follow him on Twitter at @marksutton


 

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