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To the Point : Is Your Boss Facebook-phobic?

Here are seven ways to convince the higher-ups that social media is worth a try.

August 2009 By Katya Andresen
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5. Set some ground rules
By taking step four, the need for step five will be clear. When should you react to what you're hearing? Who reacts? How? What do you do when people are saying bad things about you online? Lots of questions will be raised, and answering them with policies you create with your boss will do much to dispel any fear of experimenting with Web 2.0 — as well as prevent misunderstandings that can derail your efforts down the road.

6. Start clear and small
By now, you might have a tiny bit of support for doing something on Web 2.0 — or at least monitoring online conversations. If you're going to start an initiative, make it a small one with clear goals. What are you going to do, and how will you measure success? That second question — the end goal — is essential to answer at the start. Make sure you and your boss are on the same page with the goal, because "raise money" vs. "build awareness" vs. "grow our community" all have very different measures of success. The other advantage of starting clear and small is you'll avoid spending excessive amounts of time or resources on your project, thus enhancing its ROI.

7. Report, report, report
Share every little bit of progress, and give your boss credit for it! Provide lots of information on what you're learning. The more your boss is part of the journey and congratulated for the progress, the better off you'll be.

Lastly, a word of caution: Don't think you have all the answers. This isn't a crusade; it's a learning experience for everyone. Your boss's recalcitrance might be well-founded. Make sure there is a good case for your initiative, and if it does fail, share and learn from what went wrong. There is no shame in gaining knowledge from mistakes — for you or your boss.

Katya Andresen is chief operating officer at Network for Good. Reach her at katya.andresen@networkforgood.org 


 

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