To the Point: 6 Ways to Survive the Economic Meltdown

Letting donors know you share their pain can go a long way toward lessening your organization’s.

November 2008 By Katya Andresen

multipage

6. Admit to donors that it’s hard.
While explaining that you’re a great investment, admit that your numbers — and the numbers on your donors’ investment portfolios — are down. Everyone feels the pain, so share the pain. Note that every tiny bit helps — however tiny a bit it is. It’s harder to turn down someone who is understanding of constraints and asking for even the smallest of donations. It’s a great time to ask for recurring gifts — just $10 a month. Ask now, because things are going to get worse before they get better. FS

Katya Andresen is vice president of marketing at Network for Good.