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List Look

August 2006 By Abny Santicola
Following is a sampling of lists available to reach animal lovers as potential donors.

American Veterinary Medical Association: Target 59,248 active, paid U.S. members of an association for veterinarians. Price: $100/M. Call: Infocus Lists, 800.708.5478; e-mail listinfo@infocusnet.com; or visit www.infocusnet.com.

Animal Legal Defense Fund: Target 90,425 24-month donors to an animal-rights organization working to defend animals from abuse and exploitation. Price: $85/M. Call: A.B. Data, 800.558.6908; or visit www.abdata.com.

ASPCA: Target 395,011 individuals who, in the last 36 months, have given to an organization that helps abandoned and injured animals, and supports animal welfare education and programs. Price: $65/M. Call: Atlantic List Co., 703.528.7482; or visit www.atlanticlist.com.

Best Friends Animal Society (ANACAPA) Donors: Target 141,082 36-month donors to a no-kill animal shelter in southern Utah. Price: $70/M. Call: Names in the News, 415.989.3350; e-mail listrequests@namesinthenews.com; or visit www.namesinthenews.com.

Christian Donors to Animal Causes: Target 564,879 Christians who’ve given to organizations that focus on the care and preservation of animals. Price: $85/M. Call: All-N-One List Marketing, 703.717.5621; e-mail info@alln1lists.com; or visit www.alln1lists.com.

Furry Friends E-mail Newsletter: Target more than 2.5 million animal-friendly individuals interested in receiving an online newsletter focused on pet ownership and animal awareness. Price: $115/M. Call: Q5 List Marketing, 212.367.7577.

Kitty Shelter Kit Responders From Dialogue Co.: Target 56,480 households that have recently acquired a cat from an animal shelter or their local humane society. Price: $75/M. Call: Statlistics Management Group, 203.778.8700; or visit www.statlistics.com.

Lovers of Animals — Donors: Target 180,104 individuals who’ve donated to help prevent abuse and neglect of animals and the use of animals in laboratory experiments. Price: $60/M. Call: MKTG Services, 215.968.5020; e-mail info@mktgservices.com; or visit www.mktgserviceslists.com.

National Horse Peddler Magazine: Target 31,908 subscribers to a magazine for horse owners and breeders, trainers, show participants, and buyers of animal healthcare products and collectibles with a horse theme. Price: $90/M. Call: Midwest Direct Marketing, 913.686.2220; e-mail info@midwestdm.com; or visit www.midwestdm.com.

North Shore Animal League America Donors Lifelines: Target 479,143 donors. Selectable by religion and ethnicity. Price: $65/M. Call: Direct Media Consumer List Management, 203.532.1000; or visit www.directmedia.com.

Pet Owners Who Contribute to Animal Causes: Target more than 1 million pet owners who are rated as high donors to animal-welfare charities. Price: $100/M. Call: Mail Marketing Inc., 201.750.3222; e-mail mmi-guild@mailmkt.com; or visit www.mailmkt.com.
 

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