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Following is a sampling of new-to-the-market and newly managed lists.
America’s Focus On Children: Target more than 12.2 million families with children. Price: $70/M. Call: Midwest Direct Marketing, 913.686.2220; e-mail info@midwestdm.com; or visit www.midwestdm.com.
AmeriStyle Book Club: Target 212,686 people who have joined a book club. Price: $80/M. Call: Lighthouse List Co., 800.684.2180; e-mail
lighthouselist@lighthouselist.com; or visit www.lighthouselist.com.
ASFS Consumers That Are Regular RX Users: Target 362,509 consumers who have responded to a series of questions about their regular prescription medication use. Price: $150/M. Call: Kroll Direct Marketing, 609.275.2900; or visit www.krolldirect.com.
Bassmaster Enhanced: Target 456,212 subscribers to Bassmaster, a fishing magazine. Price: $100/M. Call: Statlistics List Management, 203.778.8700; or visit www.statlistics.com.
Buyer Advantage Spanish Language News & Magazine Subscribers: Target 360,454 Spanish-language newspaper and magazine subscribers. Price: $90/M. Call: Focus USA, 201.489.2525; e-mail info@focus-usa-1.com; or visit www.focus-usa-1.com.
Celebrity Watchers: Target 373,612 people who have filled out a survey indicating their interest in following celebrity news. Price: $95/M. Call: Specialists Marketing Services, 800.888.3462; e-mail listinfo@
specialistsms.com; or visit www.specialistsms.com.
Charitable Donors Who Contribute Over $100.00: Target more than 4.6 million high net worth individuals who have donated a minimum of $100 to a charity or cause within the last 12 months. Price: $85/M. Call: W.S. Ponton, 800.628.7806; e-mail info@wsponton.com; or visit www.wsponton.com.
Children’s Charities Gift Givers: Target 986,834 donors to various children’s cancer appeals and wish-granting organizations. Price: $80/M. Call: Trinity Direct, 973.283.3600; or visit www.trinitydirect.net.
Children’s Charity Donors and Supporters: Target 101,456 donors and supporters devoted to the well-being of children. Price: $95/M. Call: TMA List Brokerage & Management, 877.862.5566; or visit www.tmalist.com.
Christian Home School Connection Buyers: Target 143,500 home-schooling families who buy supplies and education materials. Price: $85/M. Call: Response Unlimited, 540.943.6721; e-mail info@ru-lists.com; or visit www.ru-lists.com.
Companies Mentioned:
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