FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Listen and Learn

May 2010
Get the Flash Player to see this rotator.
 

I've been warning my daughter about the dangers of drinking and driving since, well, conception. She's 24 now and still doesn't drive, but when she does I think she'll know what and what not to do behind the wheel.

As a parent, I couldn't help but tune in to the conversation going on between two young men on the bus recently. One had just gotten his license, and the other was about to go for his permit. The first boy talked about how cool it was to pull up to the McDonald's drive-through in his father's Mustang and rev the engine to elicit a smile from the girl at the order window. The second boy responded with an appropriate amount of wistful envy; then the first started talking a little more seriously.

"And one thing I ain't ever gonna do is drink and drive," he said.

Wow! This young man is starting his driving years out on the right foot, with the right attitude, I thought, feeling that my morning had just gotten a little brighter. Then he continued: "My cousin [screwed] up his life 'cause he got a DUI like when he had been driving for six months. Messed up his car, had to pay a thousand dollars to fix it. Got his license taken away. He got it expunged, but he still can't get into any trouble for like 10 years. Ain't worth it. I don't wanna lose my license."

To which the second boy replied, "Yeah, and your mom would never let you use the car again."

What an aha moment! And one that would serve fundraisers well. Public-service announcements and parents of young drivers preach the consequences of drunken driving mainly in terms of human tragedy. And of course that's essential. But can young people — many of whom don't really know that kind of loss, and who by the very nature of their brain chemistry feel 10 feet tall and bulletproof — really comprehend those consequences? Can they really internalize a lesson that hinges on something they've never experienced and don't believe for a second could happen to them? Or are they more in tune with the possibility of having their licenses taken away and their freshly minted freedom curtailed? If the guys on the bus are any indication, it's the latter.

 

SPONSORED CONTENT

MORE ON DATABASE / DONOR RELATIONSHIP >>

FROM THE BOOKSTORE

<I>Hitting the Email Inbox</I> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. <BR><BR>As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <BR><BR><EM>Hitting the Email Inbox</EM>: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery. <BR><BR>You’ll also get dozens of surefire tips and methods for improving your deliverability, including: <BR>• Developing a trigger email program <BR>• Segmenting and reviewing your results by service <BR>• Understanding the whitelist/blacklist process <BR>• Using different addresses for different segments of your file <BR>• Not falling into the whole openers/non-openers/clickers trap <BR>• Test mailing at different times of the day <BR>• Being smart about timing <BR>• Use an ECOA service <BR>• Looking into certification, and much more! <BR><BR>The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. Hitting the Email Inbox

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: