How great would it be if even half of the money spent on trinkets and trivialities for holidays and other special occasions went instead to nonprofit organizations via gift donations? How likely is it that the trend will catch on if people who do it find — even once — that their friends and loved ones felt they had been forgotten because an organization failed to inform them of donations made in their names?
Crap like this hurts your organization. And it hurts other organizations by association. And that hurts missions and, ultimately, without exaggeration, the very world we live in and are trying to make better. Looking at the bigger picture, your little disasters don’t really seem so little after all, do they?
Hitting the Email Inbox
Email Marketing that Works (2nd Edition)
