FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

LW Robbins Associates Wins 15 New England Direct Marketing Association Awards for Creative Excellence

June 22, 2009

Holliston, MA, June 16, 2009 — LW Robbins Associates, an all-media direct response fundraising agency that has served nonprofit organizations exclusively for over 38 years, won 15 awards at the New England Direct Marketing Association's (NEDMA) 2009 Awards for Creative Excellence Show held at The Roxy in Boston on June 10, 2009.

LW Robbins won six Gold awards, five Silver awards and four Bronze awards. The agency's award-winning clients include Doctors Without Borders, Fox Chase Cancer Center, The Home for Little Wanderers, Lighthouse International, Special Olympics, St. Labre Indian School, and The UN Refugee Agency. The awards span 12 different categories including Consumer Order Generation, Customer Retention, E-mail, Brand Building, Best Copywriting, Best Art Direction, Print Advertising and "Direct Marketing on a Shoestring" categories.

With 15 total awards including 6 Gold awards, LW Robbins won more awards in total, and more Gold awards than any other agency at the show.

"I always emphasize that our clients measure our success on how much net income we raise for their missions. We do this by producing data-driven, multi-channel campaigns that consistently deliver strong results," said Lynn Edmonds, president of LW Robbins.

"What's particularly special about this year's NEDMA Awards, is that we've proven our success across a variety of media. We've won awards for direct mail, e-mail and print campaigns," she continued.

"Our expert team of fundraisers knows how to successfully integrate all media to maximize campaign results, increase donor retention and drive more revenue. We're thrilled that NEDMA has recognized our expertise and our clients' successes!" said Edmonds.

The awards honor large, national organizations and regional groups in the international relief, social services and health sectors, demonstrating the agency's ability to apply its fundraising expertise across a wide range of missions and donor constituencies.

LW Robbins has won a total of 49 NEDMA Awards over the past four years.

About LW Robbins Associates
LW Robbins Associates is a full service, all media direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income for their missions. The agency's clients, including Doctors Without Borders, Harvard Magazine, The Home for Little Wanderers, Juvenile Diabetes Research Foundation, Lighthouse International, MAP International, Special Olympics, St. Francis House, The UN Refugee Agency and 44 Food Banks, represent regional and national constituencies, and virtually all sectors of the nonprofit world. Located in Holliston, MA, the agency employs over 60 people and is an independently operated subsidiary of the W.A. Wilde Company.

 

MORE ON EXECUTIVE ISSUES/PERSONNEL/EDUCATION >>

FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

Your everything-you-need-to-know guide to personalized URLs, including: <b>Best Practices </b> on why they work, campaign strategy, multichannel creative, analytics, and <b>10 Case Studies</b> PURLs for Profit

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: