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Meet the Winners of the DMFA's 2009 Package of the Year

September 15, 2009

Learn how Covenant House captured the Package of the Year and the top award for a mid-level renewal package. Also, learn the specifics about the City Harvest package that won the award for the best renewal campaign and how Helen Keller International captured the most votes for the best acquisition package. In addition to highlighting the key success factors for these great direct mail packages, we will also walk through the strategy behind our e-mail campaign award winner, PetSmart Charities.
 
Understanding the strategy used to develop these great campaigns may help you to brainstorm or leverage some great ideas for your own program, so be sure to register for the DMFA's first educational event of the fall!

To learn more or register for this event, click here.


 

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FROM THE BOOKSTORE

<P><SPAN style="FONT-SIZE: 10pt">“Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance marketing, will never find itself out of a job. And, believe it or not, the oft-neglected direct mail channel has proven itself to be the most successful in lead generation when it comes to insurance marketing. </SPAN></P> <P><SPAN style="FONT-SIZE: 10pt">Everything you need to take advantage of this growing market is right here in Insurance Marketing: The Competitive Intelligence Report. It’s full of direct mail trends, best practices and analysis, including formats, copy and design, premium usage, seasonality trends, branding and integrative marketing.<B><BR> <BR></B>You’ll get dozens of insurance direct mail trends based on research from DMIQ’s Who’s Mailing What archive, plus in-depth analysis of grand controls and campaigns from some of the biggest insurance giants in the business, complete with: </SPAN></P> <UL> <LI><SPAN style="FONT-SIZE: 10pt">Volume comparisons</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Seasonality trends</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Trends in package format, 4-color printing, personalization and variable data</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Trends in offers and premiums</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Review of the mail that uses copy drivers</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Analysis on the integrative future of insurance mail</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">And more!</SPAN></LI></UL> <P><SPAN style="FONT-SIZE: 10pt">Plus, this book contains full company profiles and statistics of the top 20 insurance companies in the industry, including GEICO, AAA, State Farm, New York Life, Allstate, and many more. </SPAN></P> Insurance Marketing: The Competitive Intelligence Report

“Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance marketing, will never find itself out of a job. And, believe it or not, the oft-neglected direct mail channel

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Available as a PDF<BR><BR>A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.<BR> <BR>Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving for better response rates, open rates, conversions, cost-per-order, and life-time value. <BR><BR>And what is the tool that these strategists turn to again and again? That’s right! It’s testing. <BR><BR>In direct marketing, there are plenty of elements to test — from subject lines, premiums, envelope sizes, list selects, pricing, the placement of the shopping cart on the web page ... the choices seem endless. <BR><I><BR>Secrets of Direct Marketing Testing </I>is your personal BRAIN TRUST of testing strategies that you can start to put to use today. <BR><BR>In this guide, you’ll find everything you need to learn — the why, what, when and how-to of testing. From testing structure to basic principles, and from test ideas to mistakes to avoid, you’ll get a crash course in coding, tracking, reading and applying test results. <BR><BR>You’ll learn about: <BR>• Simple copy tests that drive response <BR>• Fine-tuning your offer <BR>• Web and Email testing <BR>• Offer tests <BR>• How to make sure you’re getting reliable results <BR>• Retesting and rolling out your findings <BR>• Plus the Rules that you should test now — or ignore at your own peril! <BR><BR>Are you are searching for ways to raise response, save on your promotion costs, drive down your cost-per-order and extend the lifetime value of your customers? The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about the how-tos of testing for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place with our easy-to-read report – <EM>Secrets of Direct Marketing Testing</EM>. Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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