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Merkle Introduces Market Research Practice: Christine Baskin Appointed Vice President of New Group

November 12, 2009

Christine Baskin said, “Joining Merkle to start the new Market Research Practice is an extremely exciting opportunity for both myself and for the company. At its core, market research seeks to understand how a customer’s overt behavior is influenced by his or her attitudes and beliefs, and this understanding is often the missing piece of the marketing equation for many organizations. Based on our insights, for example, we can help brand and position products for specific market segments, improve results of nonprofit fundraising campaigns, and boost customer retention rates.”

About Merkle
Merkle is one of the nation’s largest and fastest growing customer relationship marketing agencies. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
 

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