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National Trust for Historic Preservation Teams with Charity Dynamics to Spotlight Places That Matter Across America

Innovative “This Place Matters” Social Media Campaign Increases Member Engagement and Drives Awareness; Open Technology Enables Organization to More Effectively Connect with Constituents

September 1, 2009
AUSTIN, TEXAS, September 1, 2009 — The National Trust for Historic Preservation (NTHP) has drawn attention to hundreds of historic sites and other favorite places across the country with a creative and engaging social media campaign, This Place Matters. Launched earlier this summer with support and guidance from Charity Dynamics, the campaign enables individuals to share stories and photos of places that matter to them and also discuss ways to preserve those places.

NTHP is a nonprofit membership organization that provides leadership, education, advocacy and resources to save America’s diverse historic places and revitalize the country’s communities. Charity Dynamics is a provider of comprehensive online solutions for nonprofit organizations, offering services, software and support to best meet their objectives and maximize results.

“One of NTHP’s strategic goals is to maintain a consistent level of engagement with our members, and Charity Dynamics was instrumental in helping us to achieve this goal with the launch of our This Place Matters campaign,” said Susan Neumann, Director of Member Engagement, National Trust for Historic Preservation. “This Place Matters enabled us to open up a two-way dialogue with constituents and provide a creative platform for them to participate in new ways with our organization while helping to advance our overall mission.”

Utilizing open technology, NTHP’s This Place Matters campaign includes a social media strategy involving Google Maps and Flickr. Individuals visiting the This Place Matters micro-site can place a virtual flag anywhere on a map of the United States, as well as share commentary about why a specific site is special to them. The campaign also provides constituents with an opportunity to upload photos of their selected sites onto NTHP’s Flickr photo stream.

Charity Dynamics helped NTHP utilize APIs (application program interface) that tie Google and Flickr into the organization’s Convio online fundraising and marketing platform. The API development enabled NTHP to seamlessly capture constituent data in its eCRM system while dynamically displaying user-generated content on the organization’s website.

“Social media campaigns should always start with a well defined strategy, which is one of the reasons why NTHP and Charity Dynamics have been able to do such a great job implementing This Place Matters,” said James Young, Sr. Product Strategy Manager – Open, Mobile and Social, Convio. “We’re excited to see nonprofit professionals and partners using our API in new and creative ways to empower supporters, give them a way to tell their stories, and achieve stronger member engagement and acquisition results.”
 

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