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Site Gives Insight Into the Software Nonprofits Use

October 6, 2009 By Abny Santicola

"We invite everyone to come and share on Social Source Commons the tools that they're most passionate about," Gunn says. "Because the more people who share, the more the sector grows capacity because people are able to make informed decisions about what's getting used and what's not getting used, and it only takes a couple of minutes."

Aspiration also is currently in the process — with the support of the Surdna Foundation — of building ANSWR, an online platform that will be a companion to Social Source Commons. Gunn says ANSWR, which will launch later this quarter, will feature a three-pronged approach to knowledge capture for nonprofit technology:

  • An inventory of frequently asked questions for each technology discipline, which will link out to relevant secondary material.
  • An inventory of the best articles on the Web per technology discipline.
  • An aggregation of appropriate nonprofit blogging content.
The organization also is publishing the book "The 2009 Online Organizer's Almanac", a 200-page book of "everything you need to know to use the Internet for campaigning and advocacy," Gunn says. The book can be purchased or downloaded for free as a PDF via Lulu.com.


 

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As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. 

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•	Not falling into the whole openers/non-openers/clickers trap
•	Test mailing at different times of the day
•	Being smart about timing
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