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New StrongMail Survey Shows Social Media Is Emerging as a Direct Marketing Channel

Email Marketing and Social Media Are Top Two Areas of Increased Investment for Marketers in Second Half of 2009

June 16, 2009

In order to help direct marketers integrate social media into their email marketing programs, StrongMail has developed a social media framework that consists of the following three core capabilities:

Social Share
Social Share enables direct marketers to increase list growth and acquire new, highly valuable targets by allowing email recipients to share branded email content across the most popular social networks, blogs and email. Marketers can leverage Social Share to provide targeted offers to their email list that ignite a natural sharing response, inspiring others to opt-in for additional special offers.

Social Direct
A natural extension of email marketing, Social Direct puts the marketer in control to send targeted and personalized messages to vibrant and fast-growing social communities. Direct marketers can leverage new email technologies to communicate directly to social networks on Facebook via messages, status updates or wall posts.

Social Programs
Social Programs enables direct marketers to create powerful direct-response programs that leverage social media as the next generation of forward-to-a-friend. Social Programs integrates email, the Web and social networks to create true viral marketing programs in which consumers spend their own "Social Capital" to drive your brand, helping marketers finally deliver on the vision of viral marketing.

StrongMail also offers a suite of strategic and creative services designed to complement these capabilities and help email marketers maximize the effectiveness of the social media channel, including rewarding advocates for evangelizing brands and programs, as well as identifying, targeting and leveraging those recipients most active within their social networks.

"This new survey data confirms direct marketers' intent to integrate email with social media, and our three-pronged framework will help ensure that they are able to capitalize on its full potential," said Ryan Deutsch, vice president of strategic services and market development. "Leveraging social media is a valuable tool for meeting direct marketing objectives, but, like any good direct marketing campaign, they need to be tied to metrics such as purchases, new customer acquisition or customer retention. The metrics should be in line with the business's overall direct marketing objectives."

Infographics
--  Direct Marketing Owns Social Media in Majority of Companies
--  Top Challenges for Launching an Integrated Social Media Program
--  66% Plan to Integrate Social Media and Email Marketing in 2H 2009
--  Email Marketing and Social Media are Two Top Areas of Investment in 2H
    2009
    
Related Webinar: Social Media Strategies for Email Marketing
Join StrongMail and PopularMedia on June 25 for an interactive webinar that demonstrates how StrongMail's social media framework can help direct marketers fully leverage this lucrative channel. Register today at: http://www.strongmail.com/company/news-and-events/webinars/social-media-strategies

Survey Methodology
The StrongMail "2009 Marketing Trends" survey was conducted online by Zoomerang on behalf of StrongMail Systems. The poll, which gathered feedback from over 500 marketing executives in a wide range of industries, was conducted from May 21 to June 1, 2009.

About StrongMail Systems, Inc.
StrongMail's marketing and transactional email solutions enable businesses to deliver more relevant, timely and cost-effective messages. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also providing IT with superior deliverability and reliability. Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com.
 

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