Listen as Jeff Patrick, president and founder of Common Knowledge, talks about a magic formula for donor cultivation; and Luke Vander Linden, vice president of integrated marketing services for Carl Bloom Associates, discusses rebranding.
There Must Be 50 Ways ...
In her article, "There Must Be 50 Ways …," Russ Reid's Pamela Barden provides a no-nonsense list of tips for netting more donor dollars — even in the worst economic times.
New Media … Same Strategy
In her cover story, "New Media … Same Strategy," FS Managing Editor Abny Santicola explains that the American Cancer Society, a pioneer in social networking, understands that Web 2.0 tools are just high-tech ways to continue what it’s been doing for a hundred years — building and interacting with a community of constituents united against cancer.
