Nonprofits Using Social Media to Engage and Share, Says Sage North America Survey
Organizations Cite Lack of Time and Resources as Reasons for Not Fully Adopting Social Media
October 28, 2009
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* 20% of respondents spend more than five hours per week using social media
Sage’s social media survey, sent via e-mail to The Chronicle of Philanthropy newspaper subscribers with development titles from organizations with annual operating budgets (AOBs) of more than $500K, received a 17 percent response rate. Topics addressed in the survey included types of social media; specific social media tools; types of social media activities; social media goals and success; reasons for not participating in social media; and acceptance of online donations.
Sage helps more than 2.9 million small and mid-sized businesses and nonprofits in the U.S. and Canada, like the American Lung Association and Big Brothers Big Sisters of Central Texas, increase efficiency and more easily manage their operations – from fund accounting, fundraising, and donor management, to online donation processing, human resources, health care, and payroll – through the use of technology. For more than 30 years, the company has been helping nonprofit organizations further their missions and better serve constituents through the use of technology.
For more information about Sage North America’s Nonprofit Solutions, please visit http://www.sagenonprofit.com or http://www.sagenorthamerica.com, or call 800–647–3863.
About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs more than 4,100 people and supports nearly 2.9 million small and medium-size business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 14,500 people and supports 5.8 million customers worldwide. For more information, please visit the Web site at www.sagenorthamerica.com.
Sage’s social media survey, sent via e-mail to The Chronicle of Philanthropy newspaper subscribers with development titles from organizations with annual operating budgets (AOBs) of more than $500K, received a 17 percent response rate. Topics addressed in the survey included types of social media; specific social media tools; types of social media activities; social media goals and success; reasons for not participating in social media; and acceptance of online donations.
Sage helps more than 2.9 million small and mid-sized businesses and nonprofits in the U.S. and Canada, like the American Lung Association and Big Brothers Big Sisters of Central Texas, increase efficiency and more easily manage their operations – from fund accounting, fundraising, and donor management, to online donation processing, human resources, health care, and payroll – through the use of technology. For more than 30 years, the company has been helping nonprofit organizations further their missions and better serve constituents through the use of technology.
For more information about Sage North America’s Nonprofit Solutions, please visit http://www.sagenonprofit.com or http://www.sagenorthamerica.com, or call 800–647–3863.
About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs more than 4,100 people and supports nearly 2.9 million small and medium-size business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 14,500 people and supports 5.8 million customers worldwide. For more information, please visit the Web site at www.sagenorthamerica.com.
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