One Good Idea: Affinity Credit Cards Garner Big Rewards for Small Organizations
October 2008 By Melissa Busch
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CardPartner clients include a number of SPCA chapters, some with fewer than 2,000 donors; the Pancreatic Cancer Action Network; Gillette Children’s Foundation, which provides specialized health care for people with short- and long-term disabilities that began during childhood; and Soles4Souls, a charity that gives shoes to the needy.
Most of the organizations CardPartner works with have between 500 and 80,000 supporters, Davis says.
“There’s a feel-good factor [for the person who carries the card],” he says. “We call it the ‘front of the wallet.’ Your credit card says something about you. You’re not just taking someone out to lunch. You’re telling someone something about you, whether it’s losing somebody to a disease or showing your love for marching bands.”
Interested organizations can learn more about the program or begin the sign-up process by visiting www.cardpartner.com.
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