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Operation HOPE Founder John Hope Bryant Shares Best Practices for Success in New Book

August 19, 2009
LOS ANGELES, August 19, 2009 — Financial literacy nonprofit Operation HOPE today announced the release of HOPE Founder John Hope Bryant’s latest book, “Love Leadership: The New Way to Lead in a Fear-Based World,” out this month by Jossey-Bass, which outlines his key to success and offers solutions to empowering communities by “leading with love.” Designated proceeds from book sales will go towards the organization’s “silver rights” mission to empower the underserved.

“‘Love Leadership’ is John Bryant’s love story with Operation HOPE. It is a powerful read that outlines how and why his work is so successful and important,” said Bill Walbrecher, HOPE President and COO.

Bryant believes the crisis in America today is not economic: “It is a crisis of virtues and values. We must choose to prosper as a society, not just as individuals.” In his book he explores why leaders who lead through the good of the whole, thrive. Bryant describes the current environment as wracked by fear, and fear as “the ultimate prosperity killer.”

Revealing interviews with Former President Bill Clinton, HRH Crown Prince Haakon Magnus of Norway, civil rights icon and HOPE Global spokesman, Ambassador Andrew Young, music impresario Quincy Jones as well as Thomas McInerney, chairman and chief executive officer, ING Americas, illustrate the power of the Love Leadership philosophy.

“Love Leadership” makes the case that, as unlikely as it sounds, the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with only one question: “What do I get?”

“Love Leadership” recognizes that you want to do well in life, but it also suggests that the best way to do well and to achieve true wealth over the long term is to do good, and you’ll never be wrong doing right. But right now we look around and it is apparent that our great nation, and its leaders, have simply “lost our story line” and are focusing on the me instead of the we. It isn’t a matter of “love v. hate,” that takes too much energy. It is a matter of indifference.

“Love Leadership” distills love-based leading into five fundamental laws:

1. Loss Creates Leaders (there can be no strength without legitimate suffering)
 

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<i>Hitting the Email Inbox</i> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. 

As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. 

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•	Understanding the whitelist/blacklist process
•	Using different addresses for different segments of your file
•	Not falling into the whole openers/non-openers/clickers trap
•	Test mailing at different times of the day
•	Being smart about timing
•	Use an ECOA service
•	Looking into certification, and much more!

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