FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Pork Roll and Purpose

March 2009 By Margaret Battistelli
Get the Flash Player to see this rotator.
 

Pork roll. Man, I hate that stuff. I’ve tried it a few times, but I just can’t get it down. Does it bother me that I can’t find an appreciation for it? Being a true-blue foodie, sure. Can I live with my anti-pork-roll predilection? Yes. I still manage to sleep pretty well at night knowing that lips that touch pork roll will never touch mine. (That’s not necessarily true, but it did have a nice little lilt to it, no?)

But not so for the author of a magazine article I read recently. No, her life was turned upside down by the fact that she had no stomach for tomatoes. Granted, tomatoes are more worthy — and ubiquitous,  thankfully —  than  pork roll, but it still seemed like much ado about nothing.

I don’t really care about this woman’s aversion to tomatoes. But I do care about what the article eventually came to be focused on. Instead of just steering clear of the fruit and getting her lycopene from a pill, the author pumped a lot of time and, I assume, money into overcoming her tomatophobia. After an undisclosed expenditure of both those precious resources, the best she could do was to not run screaming from the room whenever one of the culinary culprits might be spotted peeking from under a lettuce leaf or be bold enough to come to the table draped in nothing more than a cloak of mozzarella and a jaunty little cap of fresh basil.

I couldn’t help but wonder when we became such a bunch of whiny, solipsistic navel-gazers. (I know what you’re thinking, so I’ll say it for you — “much like you when you write this column, Ms. Editor?” Yes … just like that. But no one ever really calls me Ms. Editor.)

Seriously, how much of an impact might our tomato-terrified author had if she had funneled that cash into a nonprofit organization that works to eradicate hunger in developing countries, rather than into some hypno-therapist’s pocket? Or if she spent that time delivering meals to shut-ins in her hometown rather than recounting the great tomato tragedies of her life to a stranger? I’m no psychologist, but I suspect she would feel a whole lot more, well, whole if she could crawl out of herself for a while and devote a little time, talent and treasure to help someone else. Not only would it just make her feel wonderful and more connected, but she might recognize 1) that she has it pretty damn good and 2) “Wow! I can make a difference in this world! How cool is that?!”

 

SPONSORED CONTENT

MORE ON DATABASE / DONOR RELATIONSHIP >>

FROM THE BOOKSTORE

<I>Hitting the Email Inbox</I> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. <BR><BR>As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <BR><BR><EM>Hitting the Email Inbox</EM>: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery. <BR><BR>You’ll also get dozens of surefire tips and methods for improving your deliverability, including: <BR>• Developing a trigger email program <BR>• Segmenting and reviewing your results by service <BR>• Understanding the whitelist/blacklist process <BR>• Using different addresses for different segments of your file <BR>• Not falling into the whole openers/non-openers/clickers trap <BR>• Test mailing at different times of the day <BR>• Being smart about timing <BR>• Use an ECOA service <BR>• Looking into certification, and much more! <BR><BR>The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. Hitting the Email Inbox

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: