Prospecting in the Upper Deck

August 2007 By Abny Santicola

multipage

“I can’t emphasize the importance as a broker of going to your list manager and looking at that usage, because if you want to define the values of your donors, that’s found in a real pure capitalist science: what they also donate to, what they subscribe to and what they buy, which will be the people who have taken your list. So, you know, the marketplace will define the values of your donors,” he adds.

Chris Mayka can be reached via www.atlanticlist.com