Links to Blog Posts You Should Read!August 10, 2011
3 Steps to Video Annual Report Success: VolunteerMatch Case Study
"I dug into VolunteerMatch’s recent annual report in video format the minute it reached my inbox. It hit my sweet spot — I’m intrigued by innovative use of video and also by the challenge of reinventing nonprofit annual reports to be vibrant and meaningful. VolunteerMatch’s video version is both — and holds great value as a model for other nonprofits — so I rushed to interview Robert Rosenthal, Director of Communications on the why, how and how much of this production. Read on to learn what it took and gain insight on whether a video format is right for your organization’s annual report." Click here to read the full post and watch the video.
The Curse of the Journalism Degree
"If you're looking for a good fundraising writer, you might want to talk to folks with journalism degrees. They know how to gather information, write clearly, and meet deadlines. On the other hand, one of the worst qualifications you can seek for a fundraising writer is a journalism degree." Click here to read the full post.