Open Enrollment | Subscribe to FundRaising Success HERE
Connect
Follow us on
Advertisement
 

Resolutions, Reminders and the Mobile Revolution

February 2013 BY KARIN KIRCHOFF and JEFF REGEN
Get the Flash Player to see this rotator.
 

If you’re like most people, you probably made a New Year’s resolution to be healthier — quit smoking … eat less … exercise more. (We hope you’ve stuck with all or part of those resolutions at this stage too!)

Perhaps you joined a gym to help you accomplish those aspirations. And, presumably you entered the gym at least once (to sign up?). While you were there, you likely noticed (and maybe used?) the equipment: recumbent bikeselliptical machinesdreadmills (no that’s not a typo) … StairMasters … you get the idea!

Anyway, the point is there isn’t one type of machine there to exercise on. Why? Because not only are certain individuals partial to certain types of exercise, but there are even people who like to use different pieces of equipment at different times.

Direct-response fundraising isn’t too much different. Your donors like to give to you — you know this because they already have. And you should remember that when they want to give to you, you should make sure they have the right equipment available to do so. Whether that is a donation form that prepopulates when they click on a link in their e-mail or a direct-mail piece that shows up reminding them to give with a compelling message, the point is that donors don’t want to be restricted to giving the way you want them to give. Rather, they should be able to give the way they want to give — at the time they want to give. More importantly, perhaps by having all these different types of tools, you’ll attract more new donors as well.

Getting fit in 2013?
So, how is the health of your direct-response program? Did you resolve to get your fundraising operation in better shape in 2013? What does your equipment look like? Are you offering your donors choices? Giving them the avenues to achieve their philanthropic goals? As the savvy fundraiser that you are, you’ve likely optimized your online donation forms and website (good job), strategically segmented your direct mail (are you moving beyond “one-size-fits-all”?) and are working hard to better integrate your data for 2013 (we know — this is a tough one!).

 

MORE ON STRATEGIES / TECHNIQUES >>

FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

Who's Charging What Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: