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Searching for Funds

June 10, 2009 By Abny Santicola

Organizations currently using the toolbar include USO, American Red Cross, Bethel Foundation, University of Michigan and United Way of Greater St. Louis.

The United Way of Greater St. Louis has been using the toolbar for about two years. It promotes it on the left-hand side of every page of its Web site, in a row of boxed links that drive visitors to "Follow United Way on Twitter," "Join the Cause on Facebook" and "Watch videos on YouTube." The button for the toolbar reads, "Search the Internet. Support United Way." When clicked, it leads visitors to a drill-down page that urges them to "raise money for the United Way while you search the Internet" and instructs them on how to download the toolbar. "You'll always be a click away from United Way news, volunteer information, upcoming events and more," copy on the page continues.

According to Kate Kromann, e-communications director for the United Way of Greater St. Louis, hundreds of people have installed the UWGSL-branded toolbar.

"It's an easy tool for organizations to include on their site at no cost," she says. "We are using it more as an awareness tool than a fundraising tool, and our users have tens of thousands of display hours where United Way is top-of-mind."

To find out more about the program, visit www.benefitbar.com or e-mail kgrosz@benefitbar.com
 

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