FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

SofTrek Corporation Enters Business Partnership with WealthEngine

July 29, 2009
AMHERST, N.Y., July 29, 2009 — SofTrek Corporation, a leading provider of donor management software and fundraising solutions for nonprofit organizations, announced that it has formed a strategic partnership with WealthEngine, a leading provider of sophisticated prospect research and analytics for nonprofit organizations and institutions of higher education.

SofTrek and WealthEngine jointly developed an integrated donor management wealth screening solution to improve workflow and communications within the development functions of nonprofit organizations. Users are able to access updated screening information on donors and prospects from within SofTrek's donor management solution in real-time, thereby allowing development staff to retrieve up-to-date asset profiles when they need them.

"This capability will provide nonprofit organizations with the most current prospect wealth screening data to enhance their development strategies and decision making," stated Bob Girardi, Vice President of Marketing and Sales for SofTrek.

"The integration of WealthEngine's robust screening capabilities into SofTrek's donor management system gives nonprofits seamless access to critical wealth information on their donors," said Dan Concannon, WealthEngine's executive vice president of sales, marketing and business development. "Additionally, WealthEngine's P2G (Propensity to Give) scores help nonprofits get directly to their best prospects."

This capability is available in the current version of SofTrek's donor management software, ClearView for PledgeMaker. SofTrek recently announced the release of ClearView technology, which was developed as the result of extensive market research and input from its nonprofit clients. ClearView provides the power, flexibility, and ease of use that nonprofit organizations need in order to get the most out of their donor management software system.

To learn more about ClearView for PledgeMaker and SofTrek's partnership with WealthEngine, visit www.softrek.com.

About SofTrek
Since 1987, the mission of SofTrek Corporation has been to provide donor management software, fundraising capabilities, managed hosting services, and technology solutions to nonprofit organizations. SofTrek has proven expertise in developing state-of-the-art software applications and is committed to delivering industry-leading solutions and services that help all types of nonprofits achieve their business objectives. Organizations such as Catholic Relief Services, Dana-Farber Cancer Institute, Cystic Fibrosis Foundation, The Metropolitan Museum of Art, and The Trust for Public Land count on SofTrek for their donor management and fundraising technology needs.

About WealthEngine
WealthEngine is a leading provider of sophisticated prospect research and analytics to non-profit organizations, institutions of higher education and financial services firms. More than 2000 clients use WealthEngine's products for comprehensive prospect research on individuals, companies and foundations. Headquartered in Bethesda, Md., WealthEngine offers products in both the United States and the United Kingdom. For more information, visit www.wealthengine.com.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON E-PHILANTHROPY/WEB-BASED >>

FROM THE BOOKSTORE

<I>Hitting the Email Inbox</I> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. <BR><BR>As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <BR><BR><EM>Hitting the Email Inbox</EM>: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery. <BR><BR>You’ll also get dozens of surefire tips and methods for improving your deliverability, including: <BR>• Developing a trigger email program <BR>• Segmenting and reviewing your results by service <BR>• Understanding the whitelist/blacklist process <BR>• Using different addresses for different segments of your file <BR>• Not falling into the whole openers/non-openers/clickers trap <BR>• Test mailing at different times of the day <BR>• Being smart about timing <BR>• Use an ECOA service <BR>• Looking into certification, and much more! <BR><BR>The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. Hitting the Email Inbox

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

...

ORDER NOW

Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI <i>Hitting the Email Inbox</i> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <i>Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI </i> features five chapters full of industry-proven best practices to achieve maximum inbox delivery. You’ll also get dozens of surefire tips and methods for improving your deliverability, including: • Developing a trigger email program • Segmenting and reviewing your results by service • Understanding the whitelist/blacklist process • Using different addresses for different segments of your file • Not falling into the whole openers/non-openers/clickers trap • Test mailing at different times of the day • Being smart about timing • Use an ECOA service • Looking into certification, and much more! <b><u>The report also includes four detailed case studies</b></u>, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. <b><u>100% Money-Back Guarantee</b></u> Your order is risk-free. If you are not completely delighted with <i>Hitting the Email Inbox</i>, notify us within 30 days for a complete credit or refund, no questions asked. <b><u>About DirectMarketingIQ</u></b> The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. <b>Note: You must have Adobe Acrobat Reader in order to read <i>Hitting the Email Inbox</i>, which is in PDF format. </b> Hitting the Email Inbox

Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and...

ORDER NOW

 

MORE ON EXECUTIVE ISSUES/PERSONNEL/EDUCATION >>

FROM THE BOOKSTORE

Available as a PDF<BR><BR>Your everything-you-need-to-know guide to personalized URLs, including: <B>Best Practices </B>on why they work, campaign strategy, multichannel creative, analytics, and <B>10 Case Studies.<BR></B><BR>A New Best Practices and Case Studies report from DirectMarketingIQ.<BR> <BR>Do you want a higher response rate? Do you want to make a bigger profit? Do you want to engage your customers and continue the conversation? Then ... you need to know about PURLs and how they can achieve all the above and more! <BR><BR>With <EM>PURLs for Profit </EM>you'll have your personal roadmap that will show you how to successfully implement and profit from PURLs. This definitive special report takes you step-by-step on how to integrate PURLs into your marketing mix — email, direct mail, landing pages and social media — for an enhanced user experience so that prospects can make more informed purchasing decisions faster. <BR><BR>Here are just a few of the important takeaways you'll learn:<BR> <UL> <LI>Why PURLs work <LI>How PURLs connect the dots between direct mail, email, social media and the web <LI>What you should test and why <LI>What campaigns benefit most from PURLs <LI>How to create a relevant campaign <LI>Privacy and PURLs <LI>What steps should you take <LI>How to measure your ROI <LI>Maintain the magic by maximizing the message, the creative and the list! <LI>The importance of tracking and continuing the conversation <LI>Where social media fits into the mix </LI></UL> <P>In addition, you'll see actual case studies where PURLs have made a big difference in a variety of marketing efforts. <BR><BR>Here's a list of the types of companies and organizations that are featured in this informative special report: </P> <UL> <LI>Financial Services <LI>Higher Education <LI>Publishing <LI>Nonprofit <LI>Retail <LI>Technology <LI>Seminar/Conference <LI>Quick-Service Restaurant</LI></UL> <P>Download your copy of <EM>PURLs for Profit</EM> today!</P> PURLs for Profit

Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you





...

ORDER NOW

Available as a PDF<BR><BR>A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.<BR><BR>Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of what makes for a successful marketing campaign still applies: 40% lists, 40% offer and 20% creative. <BR><BR>That's right: 40% of the deal is lists! List research isn't easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow. <BR><BR>That's why we've created this information-packed, affordable <EM>Secrets of List Research</EM><STRONG> </STRONG>how-to guide that will help you hone your list research skills for both your offline and online campaigns. And, believe me, these are skills that are crucial for building your business that will pay off again and again. <BR><BR>Thanks to the expert advice by legendary industry leaders, you'll learn about:<BR> <UL> <LI>When to work with a list broker and when not to <LI>How to read a data card <LI>The ins and outs of testing lists <LI>What to ask before you test <LI>Testing email lists vs. postal lists. What's the difference? <LI>What are the key variables that can impact response? <LI>How to use list enhancements effectively <LI>Hotline names — the hotter the better! </LI></UL> <P>What's more, you'll have at your fingertips the "<B>List Research Worksheet" —</B> the 14 steps that will help you in making smart list decisions.</P> Secrets of List Research (2nd Edition)

Available as a PDF

A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.

Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: