Speaking of Fundraising: 5 Tips for Nonprofits in an Economic Downturn
September 2008 By Cathy Lanyard
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5. Pay attention to detail. “The customer is always right” means one thing in a department store and something completely different in nonprofit work, where it means much more. A misspelled name or incorrect salutation in the corporate world might be seen as just a slip or oversight, but in the nonprofit world it can cost you a gift.
So back to the question — what makes a successful nonprofit? The recipe for success is easy: Run it like a for-profit business, only better!
Cathy Lanyard is executive director of the American Friends of ALYN Hospital, a nonprofit organization that supports one of the world’s leading specialist hospitals in the active and intensive rehabilitation of children.
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