Special Report: Fundraising 101 — Acquisition

The second installment in our year-long series on fundraising basics focuses on acquisition. In this multi-feature special report:

• Jerry Huntsinger talks about "10 Temptations to Avoid in Acquisition Packages";
• Willis Turner examines the pros and cons of premiums in "The Trinket Dilemma"; and
• Geoff Handy of the Humane Society of the United States outlines "Five Basic Steps to Acquiring Donors Online."

About our contributors
Jerry Huntsinger is a copywriting guru who has been helping nonprofits raise money through direct mail for 40 years. Check out his Web site at  jerryhuntsinger.com.

Willis Turner is senior copywriter at Huntsinger & Jeffer.

Geoff Handy is vice president of media and online communications at The Humane Society of the United States.

Our Fundraising 101 series began in January with a look at direct mail.  In August, we tackle special efforts, including monthly giving, lapsed donors, capital campaigns and planned giving; and, finally, we look at e-philanthropy in October.

Whether you’ll be reading as a fundraising newbie looking for some entry-level guidance or as a seasoned professional looking for a refresher course to smooth the waters in this tough economic climate, we hope you’ll find these special reports immensely helpful. If you have any specific questions you’d like to see answered in upcoming issues of FundRaising Success, please e-mail them to me at mbattistelli@napco.com.

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