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Strengthen Donor Relations Through Targeted Communications

February 2, 2010 By Janet Spavlik

The NWF's old approach was to follow up with new joins with an acknowledgment letter with a perfed reply, a welcome kit with a soft ask, and the next regularly scheduled appeal. Now, as a result of its testing, it follows up with a short-form acknowledgment, a welcome kit that is a replica of an acquisition control design and offer, and an evergreen appeal with a premium offer.

“Mail smarter, not necessarily heavier,” Caldwell noted. 


 

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