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Temple University Joins Reeher Fundraising Platform

January 30, 2012
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Press release (Jan. 27, 2012) — Reeher LLC announced that Temple University has joined the Reeher Platform, the first shared management system dedicated to higher-education fundraising in which features and tools added for one customer benefit all. The public Philadelphia-based university, which serves approximately 39,000 students and nearly 280,000 alumni, is using the Reeher Platform to optimize annual giving programs, increase major giving effectiveness and maintain strong alumni relations.

“After recently coming out of a campaign, we are looking to reinvigorate and expand our donor base,” says Joseph G. Kain, Jr., Director - Advancement Analytics, Institutional Advancement at Temple University. “We needed a user-friendly dashboard to determine progress and identify our most viable prospects. The Reeher Platform will provide us with the tools to identify new prospects and potential major gift donors.”

Temple University selected the Reeher Platform for key benefits including predictive models customized for the university’s needs, Web-based tools and ongoing support leading to wide usage and improved results. Implementation is planned for January.

The innovative Reeher Platform subscription model provides a cost-effective solution to improving fundraising for institutions of any size or any budget, bringing the concept of “sharing best practices” in the collaborative world of university fundraising to a more practical level.


 

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<i>Hitting the Email Inbox</i> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. 

As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. 

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•	Segmenting and reviewing your results by service
•	Understanding the whitelist/blacklist process
•	Using different addresses for different segments of your file
•	Not falling into the whole openers/non-openers/clickers trap
•	Test mailing at different times of the day
•	Being smart about timing
•	Use an ECOA service
•	Looking into certification, and much more!

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