FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

The Art of Collaboration

April 2008 By James Boyle
Get the Flash Player to see this rotator.
 
At a time when more organizations are looking to combine resources through collaborative efforts either internally or externally, an executive director I’d been working with declared, “Collaborations, partnerships, mergers or anything else my board of directors could think of will not happen.”

Basing her opinion on personal experience, she simply felt that they were a waste of time that amounted to little else but endless meetings with little agreement or result. It wasn’t that she was against working with others who have a common interest — to the contrary; she recognized the potential benefits of such relationships, but had not found a way to make them work.

Her sentiment is a familiar one to many managers who have attempted to collaborate with outside organizations or internally with other departments or colleagues, only to have it progress nowhere. It can leave everyone involved feeling as though the best solution is to avoid any attempt at collaboration altogether.

But this “solution” is usually not an option, so everyone goes through the motions and plays the game, all the while thinking how they have no control over the direction and outcome of the venture. The feeling is one of helplessness that eventually sabotages any excitement that might have originally existed for the collaborative effort.

There’s no denying that collaborations are a challenge because they require the coming together of distinct parties who have their own thoughts, habits and operating procedures. The challenge only becomes that much greater if the participants didn’t come together voluntarily or are feeling negative and predicting failure.

But if any collaboration is going to succeed, someone has to be willing to give it a chance. No one party can forcefully control what the other participants in the process will contribute, but you can take control of your own contribution and be a leader whose actions are influential and inspiring rather than hampering. Here are six steps you can use as a guide to make your participation in collaborations more meaningful:

1. Establish a positive thought pattern.
Everything good flows from positive thought, and you have a choice whether you see things in a negative or positive way. When your thoughts focus on what you feel are the negative aspects of collaborative efforts, you tend to experience more negative emotion — not just surrounding the effort itself but in other areas of life, as well. That’s because you’re allowing the negativity to preoccupy your thoughts. Ask yourself: “How do I feel when I am in that negative place?”
 

Companies Mentioned:

MORE ON EXECUTIVE ISSUES/PERSONNEL/EDUCATION >>

FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

Your everything-you-need-to-know guide to personalized URLs, including: <b>Best Practices </b> on why they work, campaign strategy, multichannel creative, analytics, and <b>10 Case Studies</b> PURLs for Profit

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: