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The Audience for Online Video-Sharing Sites Shoots Up

The share of online adults who watch videos on video-sharing sites has nearly doubled since 2006.

August 7, 2009

Pew Internet & American Life Project — The audience for online video sharing sites like YouTube and Google Video continues to grow swiftly across all demographic groups, far outpacing the adoption rates of many other internet activities. Fully 62% of adult internet users have watched a video on these sites, up from just 33% who reported this in December 2006. Online video watching among young adults is near-universal; nine in ten (89%) internet users ages 18-29 now say they watch content on video sharing sites, and 36% do so on a typical day.

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