Charleston, S.C. (Jan. 18, 2011) – Blackbaud Inc. (Nasdaq: BLKB) today announced the release of a report focused on fundraising trends based on monthly findings from The Blackbaud Index and featuring commentary from Dave Strauss, president and chief executive officer of SCA Direct. Additionally, Blackbaud announced the release of a new specialty index focused on environmental and animal welfare organizations.
“With the elections behind us, and the economy and markets improving, fundraising results have started to stabilize,” said Chuck Longfield, Blackbaud’s chief scientist and creator of The Blackbaud Index, in a press release. “The Blackbaud Index of Charitable Giving has shown positive growth for four consecutive months, however, the U.S. is still a long way from putting its economic house in order. I expect 2011 to continue the trend of the past 4 months with slow but steady improvement across most industries and organizations.”
The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving are updated on the 15th of each month and are based on a three-month moving average of year-over-year percent changes in charitable giving. They represent the most comprehensive and timely sources of charitable giving available. (Read more about the methodology at www.blackbaud.com/blackbaudindex.)
The Blackbaud Index of Charitable Giving
The Blackbaud Index of Charitable Giving reports that overall giving remained relatively flat with a small increase of .3% for the three months ending November 2010, as compared to the same period in 2009. This trend is based on $2.2 billion in 12 months’ charitable revenue from 1,468 nonprofit organizations.
Blackbaud also releases additional data and analysis that reports on organizations by size. The Index found that three-month overall giving for small organizations (prior year revenue of < $1 million) increased 18.2% in November, while overall giving at medium organizations (prior year revenue of $1 – 10 million) decreased 10.1%, and overall giving at large organizations (prior year revenue > $10 million) decreased 0.3%.
