FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

The Human Connection

November 2012 By MARGARET BATTISTELLI GARDNER
Get the Flash Player to see this rotator.
 

As I write this, my heart is heavy over the news that a 12-year-old girl was killed in a town just across the river from where I grew up in Philadelphia. Her alleged killers were teenage brothers who apparently wanted her bike.

To say that news like that is saddening and maddening is an understatement. To say that the world is going to hell in a handbasket, while tempting, is too sweeping and too fatalistic, and it makes it too easy to say, "There's nothing anyone can do."

But there is. I'm speaking in generalities, of course, but violence like this often is both a symptom and a result of a tidal wave of social ills and shortcomings. We're tempted to think that we need more laws, or more police, or more … something. But the problem is so much more grassroots than that. And when it comes to grassroots, everyone who reads this magazine knows whose turf that is.

The power to push back against the tide of need, apathy, ignorance, etc., behind the degradation of behavioral ethics lies more likely with nonprofits, with community groups. The power lies in the human connection. And the human connection is where nonprofit fundraisers excel. You all are so blessed. You've got it covered just by virtue of the work you do. I don't do what you do for a living, but I try to support the causes that are near and dear to my heart. And on an even more basic level, silly as it sounds, I've been trying to recruit friends and acquaintances to my personal Have a Nice Day Initiative. The name is sort of tongue-in-cheek, since I'm a product of the '70s. But there's a very real idea behind it. It requires only two things:

First, when you conclude any interaction with another person, damn the risk of sounding silly and go ahead and say, "Have a nice day." But don't just say it. Mean it. Look people in the eyes. Touch their arms. Make the time to stand still and connect. Second, take the advice of that new age-y bumper sticker and actually commit random acts of kindness. Give people a break when they're trying to nudge their way into the line of traffic. Bring the receptionist a cup of coffee for a change. Hold a door for someone. Do something nice for someone without he or she ever knowing who did it. Shovel your neighbor's sidewalk. Say thank you. Forgive someone. Smile.

 

MORE ON STRATEGIES / TECHNIQUES >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: