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The Rise of Mobile Giving

December 16, 2009 By Philip King
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Clearly more and more of us are walking around with devices capable of mobile browsing, like Blackberries and iPhones. We’re reading our e-mail on our smartphones and learning to use our mobile browsers like mini-computers. Some leading-edge fundraisers are paying attention to this trend and are beginning to mobile-enable their secure donation forms, allowing donors to make credit card donations without ever needing to leave their favorite “crack-berry” device.

So this holiday season, keep your eyes open for more and more successful mobile-donation campaigns, both the premium SMS type and the smartphone type, and consider testing mobile donations for your organization.

If you are enjoying this content, I invite you to search for my Digital Fundraising Podcast on iTunes and listen to interviews with rock stars in the world of digital fundraising. Also, if you have any thoughts or comments, I’d love to read them at philip.king@artez.com

(On a personal note: This past Halloween I turned 40. That makes me two days younger than the Internet.)

Sources:
www.internetworldstats.com
International Telecommunication Union
IDC's Worldwide Quarterly Mobile Phone Tracker report.

Philip King is president and CEO of Artez Interactive.
 

Companies Mentioned:
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COMMENTS

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Most Recent Comments:
Auction Online - Posted on March 05, 2010
As far as mobile market is concern then its been growing from last one decade.
And when we compare with the internet , the mobile communication rate is higher than internet rate.

Regards
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Archived Comments:
Auction Online - Posted on March 05, 2010
As far as mobile market is concern then its been growing from last one decade.
And when we compare with the internet , the mobile communication rate is higher than internet rate.

Regards