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The Three Stages of Solicitation

August 2006 By David Lamb
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Don’t neglect the resources available for free from your local library. Among the most valuable of those resources is the reference librarian, who can be a wonderful partner in finding hidden prospect information. Ask about the business section of the library. The genealogy section also might provide helpful information. Many of the library’s databases can be accessed from your home or office over the Internet by using your library card number.

David Lamb is a consultant at nonprofit software services provider Blackbaud. He can be reached via www.blackbaud.com
 

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<I>Hitting the Email Inbox</I> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. <BR><BR>As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <BR><BR><EM>Hitting the Email Inbox</EM>: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery. <BR><BR>You’ll also get dozens of surefire tips and methods for improving your deliverability, including: <BR>• Developing a trigger email program <BR>• Segmenting and reviewing your results by service <BR>• Understanding the whitelist/blacklist process <BR>• Using different addresses for different segments of your file <BR>• Not falling into the whole openers/non-openers/clickers trap <BR>• Test mailing at different times of the day <BR>• Being smart about timing <BR>• Use an ECOA service <BR>• Looking into certification, and much more! <BR><BR>The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. Hitting the Email Inbox

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

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Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



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riki - Posted on March 06, 2008
good............very good!!!
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Archived Comments:
riki - Posted on March 06, 2008
good............very good!!!