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Tips to Improve Online Fundraising

May 2008 By Jim Killion and Amanda Wasson

7. Test, test, test, and adjust for greater impact. The Web gives fundraisers and direct marketers quick and cost-effective testing options that are not available offline. Your site visitors and constituents will tell you what they think about your architecture, design and usability by how they respond. Test for the best response and watch your results improve significantly.

Jim Killion is founder and chief e-strategist for Richardson, Texas-based interactive solutions provider is7. Amanda Wasson is vice president for client service at is7.
 

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