Open Enrollment | Subscribe to FundRaising Success HERE
Connect
Follow us on
Advertisement
 

'Tis the Season for Donor Care and Attention

December 12, 2012 By Jeff Jowdy
1
Get the Flash Player to see this rotator.
 
"He's making a list and checking it twice."

Of course, this is what Santa Claus is doing in preparation for his special visits in two weeks. It's also what every nonprofit leader — especially fundraiser — should be doing in preparation for the new year right now.

While I joke with friends in the academic world about their extended holiday vacation, the reality is that for most of us in the nonprofit arena, December is one of the busiest months. It goes by in the blink of an eye. And, if you aren't careful, so do your best opportunities for deepening relationships and giving.

This is your optimal time to have your strategic list of what you need to accomplish in hand and to check it twice — actually at least twice a week — because it is so easy to get caught up in the excitement of the holiday spirit.

  1. Be sure you reach out to your top donors. Review your list of top donors for the last three years. Call those who have made gifts to express your thanks (you should have already sent a holiday card by e-mail or mail), and find a way to reach out to those whose giving has lapsed to encourage them to invest in your worthy cause.
  2. Show gratitude for your volunteers — from your board to fundraising volunteers. Be original, and speak from the heart. It can range from a card to holiday decadence to a healthy snack — just let them know you appreciate their commitment.
  3. Don't forget your team. No matter how large or small your organization, there is a staff team whom you depend on. This token of your appreciation can be a card, a handwritten note or a simple gift. Make it appropriate and sincere.
  4. Don't close up shop! You need to be sure that someone is checking the mail and voice mail each day through year-end. Be sure you're ready to process year-end gifts and accept transfers of stock. Also, someone should be there to acknowledge them in a timely manner!
  5. Make an investment in planning and evaluation. From a personal mission statement and goals to your fundraising plan, use some of the "quiet time" to write or benchmark a vision and then set goals with measurable objectives. Studies show the power of setting goals. Begin or continue the discipline of a regular review and benchmarking. This introspection and planning are important to your success and happiness in the new year!
  6. Be nice and give! Santa finds out who's naughty or nice. So do something unexpected for someone in need or for an organization — and maybe not the one where you work or serve on the board. Give your resources, but also reach out to give your time — investing in someone who needs help or encouragement. You'll connect in different ways with your dollars and your time. Do both!
Wishing you and yours the happiest of holidays!
 
1

SPONSORED CONTENT

MORE ON CAMPAIGNS / FUNDING SOURCES >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

MORE ON EXECUTIVE ISSUES/PERSONNEL/EDUCATION >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: