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To Nonprofits Seeking Cash, Facebook App Isn't So Green

Though Popular, 'Causes' Ineffective for Fundraising

April 22, 2009 By Kim Hart and Megan Greenwell

April 22, 2009, The Washington Post — It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penny-pinchers and environmentalists alike.

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