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Top Brands Turn to Gather's Free New 'Gather Groups' Platform to Create Social Networks

Showtime Networks Inc., Atkins, and American Public Media Create Customized Groups on Gather to Engage Audiences Online

March 25, 2009

Media, entertainment and consumer brands, and charitable and community organizations have created customized groups on Gather. These include Cafe Media; BzzAgent; The Victory Fund, a group dedicated to raising political contributions for gay and lesbian candidates; the Massachusetts chapter of Share Our Strength, a national organization dedicated to ending childhood hunger in the U.S.; and The Downtown Women's Club, a national professional networking group for women.

About Gather

Gather is the social network with substance, the site where busy people go to keep up with the people, conversations, and moments that matter. Gather has half a million members and more than one million unique visitors to the site each month. Approximately 90% of visitors to Gather are older than 25. Several of the world's most prominent brands partner with Gather to interact online with consumers and reach a more adult and affluent audience. Gather is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, The American Public Media Group, Hearst, The McGraw-Hill Companies, and Southern California Public Radio. For more information, visit www.gather.com.
 

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<i>Hitting the Email Inbox</i> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. 

As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. 

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•	Developing a trigger email program
•	Segmenting and reviewing your results by service
•	Understanding the whitelist/blacklist process
•	Using different addresses for different segments of your file
•	Not falling into the whole openers/non-openers/clickers trap
•	Test mailing at different times of the day
•	Being smart about timing
•	Use an ECOA service
•	Looking into certification, and much more!

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