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In a recent post, the folks at FrogLoop interviewed the folks at Online Video Services, which specializes in video content management for nonprofits. Here, an excerpt that offers tips for nonprofits that are considering developing their own video content:
* Avoid motion, like panning, fades and zooms. Instead, use talking heads, relatively still shots and clean cuts.
* Make sure your subject is well lit and that your microphone picks them up well.
* Know your audience. Utilize talent that will appeal to your target demographic. For instance, a celebrity or young actor will appeal to the younger demographic.
* Tap that funny bone. Some videos have been instantly successful due to their viral marketing potential. These usually involve humor or satire. But be careful: Hitting a “home run” with one of these requires timing, broad appeal and luck.
* Harness the creative power of user-generated content. For instance, MoveOn.org recently has hosted competitions whereby members create short videos with a political message, and the winners get featured online and/or are broadcast on TV as political ads.
Log on to www.frogloop.com to see the full interview.
* Avoid motion, like panning, fades and zooms. Instead, use talking heads, relatively still shots and clean cuts.
* Make sure your subject is well lit and that your microphone picks them up well.
* Know your audience. Utilize talent that will appeal to your target demographic. For instance, a celebrity or young actor will appeal to the younger demographic.
* Tap that funny bone. Some videos have been instantly successful due to their viral marketing potential. These usually involve humor or satire. But be careful: Hitting a “home run” with one of these requires timing, broad appeal and luck.
* Harness the creative power of user-generated content. For instance, MoveOn.org recently has hosted competitions whereby members create short videos with a political message, and the winners get featured online and/or are broadcast on TV as political ads.
Log on to www.frogloop.com to see the full interview.
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