Following is a sampling of lists available to reach parents as potential donors.
4 to 5 Years Old — Preschool: Target 2 million parents of children 4 to 5 years old. Price: $90/M. Call: Jefferson Mailing Lists, 858.679.1233.
A Mailing List of Hotline New Movers With Children: Target 755,984 parents with families that recently have moved. Price: $100/M. Call: Marigold Technologies, 212.696.5000; e-mail info@marigoldtech.com; or visit www.marigoldtech.com.
African-American Families That Read Together: Target 233,407 African-American parents who believe that reading is an important key to success and buy books that will help their children excel. Price: $85/M. Call: The List Experts, 727.669.2500; e-mail tleinfo@thelistexperts.com; or visit www.thelistexperts.com.
Alloy Parent Catalog Buyers — Sports Fanatics & Outdoor Enthusiasts: Target 4.4 million parents who are sports fanatics and outdoor enthusiasts. Price: $95/M. Call: American List Counsel, 800.252.5478; or visit www.alcdata.com.
America’s Family Affair: Target more than 12.8 million families with children between the ages of zero and 19 who prefer to shop by direct mail because of its convenience. Price: $65/M. Call: RMI Direct Marketing, 203.798.0448; e-mail info@rmidirect.com; or visit www.rmidirect.com.
Americana Review — Raising Grandkids: Target 13.5 million grandparents who are providing support to their grandchildren by caring for them when their parents can’t. Price: $80/M. Call: List Connection, 864.962.0761; or visit www.listconnection.net.
Catholic Households With Children: Target more than 5.6 million Catholic families that have indicated children from preschool to high school. Price: $80/M. Call: All-N-One List Marketing, 703.717.5621; e-mail info@allinonelistmarketing.com; or visit www.allinonelistmarketing.com.
Challenger Sports: Target 103,912 parents who have purchased one week of soccer camp and additional products for their children. Price: $100/M. Call: VentureDirect Worldwide, 212.684.4800; e-mail sales@ven.com; or visit www.venturedirect.com.
Chinaberry: Target 49,227 parents with children ages 2 to 8 who buy books, story tapes and videos that encourage creativity and imagination. Price: $100/M. Call: D-J Associates, 203.431.8777; e-mail lmdg@djassoc.com; or visit www.djassoc.com.
Devoted Donors — Parents: Target 209,755 concerned and active parents. Price: $95/M. Call: Beach List Direct, 615.356.1100; or visit www.beachlistdirect.com.
Duke Gifted Letter: Target 3,416 subscribers to a journal of timely and authoritative information for the parents of gifted, talented children. Price: $100/M. Call: Duke University Press, 919.687.3653; or visit www.dukeupress.edu.
Families With PCs From CNET: Target 680,677 parents looking for information on how to get more value, use and fun from home technology. Price: $100/M. Call: Worldata, 561.393.8200; e-mail mail@worldata.com; or visit www.worldata.com.
